Hospitality First, Then Outward

The launch sequence starts on-premise for a reason. Hospitality accounts—hotels, restaurants, conference floors, private clubs—buy on presentation and service reliability rather than on shelf price, which is the right first test for a brand whose advantage is its object and its provenance. They also produce the reference accounts and volume history that regional distributors require before granting real territory attention.

From there the path widens: specialty and independent grocery, where a distinct bottle earns placement without a slotting war; then events, catering, and institutional accounts, where large-format needs are predictable and reorder cycles are visible; then broader retail once case velocity is documented rather than projected. Each stage is gated on the one before it, because a brand that lands national placement before it can service it does not get a second look.

Current status is pre-launch. Territories are unassigned, retail placement is not established, and nothing here describes an existing distribution footprint. Wholesale and distribution conversations are open now for exactly that reason—the accounts that shape the launch are the ones talking to us before it happens.